Having studied fashion design (stylism) at ESMOD (École supérieure des arts et techniques de la mode) in Paris, EJ believes that personal style is more important than trends when it comes to fashion. Her career in fashion journalism began at the Korean branches of Elle and Marie Claire as fashion director; she later became editor-in-chief for Madame Figaro Korea. She then moved to CHANEL Korea and was in charge of communications. EJ is presently based in Hong Kong with her husband, and she has started a new venture to introduce Premium Korean fashion designers to the Hong Kong audience through a pop-up store (K-Style Lab) in Causeway Bay.