Fashion  “Petit Bateau” shop opening in Phnom Penh
29/01/201508:07 French is Good
“Petit Bateau” shop opening in Phnom Penh
 

French brand Petit Bateau, famous for the kid’s fashion has established a retail in the tallest commercial building in Phnom Penh, Vattanac Tower, and opened its doors in the end of 2014.
In 1893, Pierre Valton created a workshop tailoring underwear. In those days, man, woman and children were wearing long underpants going down to the knees or even to the ankles.

In 1918, founder’s son Etienne invented the regular panties we use today, short length and with elastic band instead of the previous buttons. Valton coined the name « Petit Bateau » after the naïve song “Maman les p’tits bateaux qui vont sur l’eau ont-ils des jambes”. He thus set up the childish and basic spirit of the brand.
In the mid 90’s, Petit Bateau became a trendy brand: Karl Lagerfeld made Claudia Schiffer walking down the catwalk with a Petit Bateau t-shirt under her Chanel suit. The model that she was wearing being dedicated to children, it was then declined for adults. The sales increased by ten times within three years.

For its 120-year anniversary, CEO Patrick Pergament paid a tribute with a photographic exhibit to Petit Bateau’s workers, who « carry on the French know-how » .


Petit Bateau address:
Vattanac Capital Tower, Preah Ang Non Street, Phnom Penh, Cambodia
 
French is Good Team …. 


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